Corporate Work as a Key in the Communications Industry

Effective collaboration among multidisciplinary teams undoubtedly translates into exceptional results. I have had the fortune and opportunity to see and be part of different tasks and projects where the mix of diverse expertises achieves great impacts.

In the field of communications—and I would venture to say in most industries—the integration of disciplines has become a key and decisive factor in achieving outstanding results. In particular, at MGC, we are very lucky to work with different specialized areas that merge into one team. Thus, Public Relations (PR), Influencers, Digital, Storytelling, Content Lab, Analytics, creativity, and HL (in-house experience production) come together to create projects that have become emblematic and crown our 18 years of experience in the industry.

I am certain that sharing ideas, perspectives, and solutions from different areas contributes not only to achieving flawless projects but also to enriching the team's experience, which they can then celebrate as common successes. Indeed, in November of this year, MGC won multiple awards for multi-area campaigns, including 12 Eikon awards which we celebrate, as our tagline says, as “One team,” not as isolated successes of each division.

Something very important, when thinking from the perspective of multidimensional communication, is that collaboration between teams ensures that the strategy effectively matches the target audience. Each area contributes from its understanding and knowledge of how to best reach specific audiences, resulting in a more precise and successful strategy. 

On the other hand, successful communication requires a consistent message across all channels and formats. By bringing together disciplines, it is ensured that the client's message is conveyed coherently, which strengthens their brand identity and increases their impact. 

Lastly, and very importantly: creativity skyrockets. The blending of expertises fosters innovation and collaboration among creative, technical, and strategic people, ensuring that no idea goes unexplored and that creative solutions are supported by clear directives necessary for their implementation. 

The synergy that is generated between areas is a force that not only propels the success of our clients but also positively consolidates us as professionals and transforms into the path to continue establishing ourselves as leaders in our industry.